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Consumer Awareness Programme (IEC)

The Consumer Awareness Programme (IEC) has successfully enhanced consumer knowledge and empowerment in rural areas, fostering a culture of informed decision-making and advocacy for consumer rights, ultimately contributing to the welfare of marginalized communities.
Project

Overview

Project Name

Consumer Awareness Programme

Funding Agency

Department of Consumer Affairs, Government of India

Duration

Ongoing since 2015

Target Group/Beneficiaries

Rural consumers, particularly women and marginalized communities.

Key Facts and Figures

  • Objective: To educate consumers about their rights and responsibilities, promoting informed decision-making and consumer protection.

  • Materials Used: Information, Education, and Communication (IEC) materials, including booklets and pamphlets, distributed in local languages.

Activities and Achievements

  • Awareness Campaigns:

    • Conducted workshops and seminars to raise awareness about consumer rights, product quality, and safety standards.

    • Engaged local communities through interactive sessions to discuss consumer issues and grievances.

  • Training Programs:

    • Provided training to community leaders and volunteers to disseminate consumer education effectively.

    • Focused on empowering women through knowledge about consumer rights and financial literacy.

  • Impact:

    • Increased awareness among rural consumers, leading to better understanding and utilization of consumer rights, resulting in improved consumer protection and advocacy.